It may sound odd, but KFC will probably be hoping the new ads will polarize viewers. The CEO of KFC parent company Yum Brands, Greg Creed, said one out of five people hated the Hammond ad campaign. But he added that it was great news "because at least now they have an opinion. They're actually talking about KFC, and you can market to love and hate; you cannot market to indifference."

Read more: http://www.businessinsider.com/kfc-brings-on-last-comic-standing-judge-norm-macdonald-as-its-new-colonel-2015-8#ixzz3j6MbJXLI

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